![]() Necessary cookies are absolutely essential for the website to function properly. I have started to build my page and will continue to leverage the value of LinkedIn Pages for my small business. The book answered many of the questions I had and explained in detail why it was worth an investment of my time. Then I heard about this book, bought it and read it. ![]() I had started a business page about a year ago, but I was frustrated with the platform and had given up. This book explains why any business from a small entrepreneurial venture to a fortune 500 can benefit from utilizing this platform. Even though I know LinkedIn quite well and I fully understand how to leverage a personal profile, I was clueless when it came to the company pages. I was excited to come across this book by happenstance. The book offers practical steps with easy-to-follow instructions from two women who know LinkedIn extremely well. Raymond and Lynnaire Johnston if you want to explore LinkedIn Pages and take your company page to the next level. I highly recommend Business GOLD: Build awareness, authority and advantage with LinkedIn Company Pages by Michelle J. Based in New Zealand, Lynnaire runs the communications company Word Wizard.Īs an internationally recognised LinkedIn expert, her passion is to contribute to the success of others by simplifying LinkedIn and delivering solutions that help them make sense of the platform. Her varied career has encompassed radio, publishing, local government and not‑for‑profit. ![]() Ranked among the Top 20 LinkedIn experts Asia Pacific by the Social Media Marketing Institute (Australia). She also runs a LinkedIn marketing programme, a done-for-you service of publishing and network building for busy business professionals. Whether they are looking to be known as the expert in their field, drive customers and leads, or meet and network with those at the highest echelons of their industry – LinkedIn can help them do that, and Lynnaire advises them how. LYNNAIRE JOHNSTON is an internationally recognised LinkedIn expert and author of Link∙Ability, 4 powerful strategies to maximise your LinkedIn success.Īs a LinkedIn strategist and practitioner, she helps business professionals use LinkedIn to achieve their business goals. Her passion is to change the world by doing “Good Business with Good People.” She shares this knowledge as the host of the LinkedIn Live podcast “LinkedIn for B2B Growth” co-host of “The LinkedIn Branding Show” podcast and a successful YouTube channel especially enjoys working with purpose-driven businesses to scale their message to make an impact. Her clients appreciate Michelle’s ability to deliver training to all levels of business in an easy-to-understand and fun way. With over two decades of B2B sales and leadership roles, Michelle is passionate about teaching modern social selling techniques using the best of LinkedIn Company Pages, Profiles, and content on LinkedIn. In addition, Michelle is the international best-selling co-author of the world’s first book on LinkedIn Company Pages, “Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages.” She works globally with companies of all sizes on organic strategy execution and practical implementation of successful LinkedIn B2B marketing, community building and employee advocacy programs for business growth.Ī recognized LinkedIn Company Page expert, Michelle is a founding member of the LinkedIn Pages Small Business Advisory Council, where she works directly with the LinkedIn Pages team to test new features and offer feedback for the direction of Pages for business. Using minimalistic icons and design elements with branded coloring creates a solid brand awareness too.įinally, the transparency of their prices and plans ensures there aren’t any hidden surprises.MICHELLE J RAYMOND is the Founder and LinkedIn B2B Trainer, and Strategist at B2B GROWTH CO. Users of Evernote immediately recognize its distinctive shade of green, so it’s no surprise that the same green is used effectively as an accent color throughout the site and app. The mixture of content and images combined with whitespace avoids clutter or overloading the user with information. The text is short, easy to understand, and to-the-point. ![]() The clean and minimalistic design also makes it easy for users to scroll through the different sections and pages. The reader can clearly see what they could be using if they get the application: is it user-friendly? Does it have the features I need? Keeping in mind that many users don’t like to read long detailed descriptions, having imagery that sells the product like this often does a great job. On their website, Evernote clearly addresses the user pain points they are targeting and offers solutions - but where they really stand out is the clean minimalistic design, and appropriate platform screenshots. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |